10:24 PM

Right Hand Diamond Ring

The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high.

The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom.

After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer.

In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring!

And of course, after one conquest, others must follow - after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:

The independent career woman

The idea was to go with the new wave of feminist thinking stressing upon women's independence wish - married or not, you still have to wear a diamond ring to reassess your leading position alongside men! It's a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.


Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!

For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.

All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a men's world way behind them.

And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!


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lara said...

Remarkable post! And it is true diamond is the hottest trend in jewelry fashion. Really a tremendous designing effort is seen in this diamond ring. Thanks for the share! Keep posting!!

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sam said...

Hey thank you for sharing the useful information about the right hand rings. The images mentioned in this post are really great. Have shared this post with most of my friends.

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balfourray said...

It really very different designs are display in this article.It really wonderful art and creations for the diamonds rings.This one is new trend for the diamond jewelery.

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Natalia said...

Thanks for sharing this useful information about diamond ring. The designs that you have posted are cool and unique.
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I have been searching for hours and I haven’t found such awesome work.
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Alieen Stewart said...

Jewellery is ornament that not only make person to look stunning but also makes him look completely unique, different and noticeable.love your work.Amazing work..Thanks for sharing..

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Wow. So awesome fashion jewelry showcased here. Loved the pretty rings.

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